What Pub Diners Really Want in 2025: Comfort, Consistency and Award-Winning Pies

What Pub Diners Really Want in 2025: Comfort, Consistency and Award-Winning Pies
As we move further into 2025, one thing remains clear: pub diners know what they want — and they expect it done well. A Pub Industry-wide research report last year showed that people are willing to pay £50-£100 per head for the right atmosphere and quality. With evolving customer expectations and growing competition in the hospitality sector, pub owners must focus on delivering food that’s comforting, consistent, and carries a mark of quality.

Here’s why award-winning pies are quickly becoming a cornerstone of the modern pub menu — and how they align perfectly with what today’s customers are really after.

1. Comfort Still Reigns Supreme
In uncertain times, customers are seeking familiarity and comfort — and nothing says comfort quite like a hearty British pie. Rich fillings, buttery pastry, and warm, nostalgic flavours tap into a powerful emotional connection.
Diners aren’t just looking for food — they’re looking for an experience. A satisfying meal that feels like home, paired with a pint, is a tried-and-tested formula that continues to deliver. Pies are universally loved across demographics, offering wide appeal from midweek regulars to weekend foodies.

2. Consistency is Non-Negotiable
In 2025, reviews matter more than ever. A single inconsistent meal can lead to negative word of mouth or damaging online feedback through platforms like Google Business and Tripadvisor. For pub owners, this presents a challenge: how to maintain quality and consistency, especially with limited kitchen staff or facilities?
That’s where premium, pre-prepared pies from Bakehouse Pies come in. Our award-winning range ensures every serving meets the same high standard — beautifully baked pastry, perfectly seasoned fillings, and no compromise on taste. Whether you’re serving five or fifty, your diners receive the same experience every time.

3. Quality is a Differentiator
With so many pubs competing for footfall, quality is what sets you apart. Today’s diners are increasingly discerning — they check menus online, read reviews, and seek out places that offer something just a little better.
Bakehouse Pies are crafted using traditional recipes and top-quality British ingredients, and we’ve won multiple awards for good reason. By featuring these pies on your menu, you’re not just adding a dish — you’re sending a message: this pub takes food seriously. By the way they are highly “instagrammable”, an important factor when 41% of people say they find the pubs they go to on social media.

What This Means for Pub Owners
If you’re not currently offering food, or your menu feels underwhelming, now is the perfect time to reassess. Adding Bakehouse Pies to your menu:
Drives midweek trade with a comforting, affordable food option

Improves profit margins with minimal waste and easy storage
Requires little kitchen space or prep time
Elevates your brand with award-winning recognition and diner satisfaction
With Bakehouse Pies, you’re not just feeding customers — you’re giving them a reason to choose your pub, time and time again.
Are you ready to add award-winning pies to your menu? Get in touch with us today and let’s talk about how we can support your pub’s growth.